The Legacy

Lewis 66 Whiskey represents an iconic chapter in America's rich whiskey heritage, deeply rooted in tradition and innovative marketing. Originally crafted by Strauss, Pritz & Co., a respected Cincinnati-based distillery established in the late 19th century, Lewis 66 quickly became synonymous with quality and prestige. The brand name pays tribute to Alpheus Lewis, a pioneering distillery owner from Clark County, Kentucky, whose mid-19th-century operation, A. Lewis & Son, laid the groundwork for future whiskey excellence. Strauss, Pritz & Co. elevated Lewis 66 to flagship status, garnering widespread acclaim, especially through clever promotional campaigns featuring legendary baseball icon Ty Cobb. The distillery's visionary approach also extended to saloons nationwide, providing branded items such as glass lamps, elegant decanters, and custom shot glasses, further cementing Lewis 66’s iconic status. Today, vintage Lewis 66 bottles and memorabilia remain highly prized by collectors, a lasting testament to the brand’s enduring legacy and celebrated place in American whiskey history.